"The audit reveals that the brand possesses a robust digital presence... However, there are areas of inconsistency in branding and messaging that dilute the overall effectiveness..."
Case Study: Te Papa Museum
How Fabricor performs a multi-faceted digital audit for a major cultural institution, delivering deep strategic insights in minutes, not weeks.
The Deliverables: A Glimpse into the Output
Fabricor doesn't just produce data; it generates clear, actionable, client-ready insights. Below are real, unaltered snippets from the Te Papa audit.
Executive Summary
Brand Tone Analysis
Primary Tone: Inclusive & Informative
Key Personality Trait: Reassuring
Consistency: High. The tone remains consistently warm and welcoming...
Competitor Positioning
"Te Papa stands strong in its offerings, particularly with free access, diverse collections, and digital engagement. By focusing on enhancing visitor experience... Te Papa can further solidify its position..."
AI Modernisation Roadmap
Phase 1: Critical Foundations (Low Effort, High Impact)
- Action 1: Fix SSL Certificate: Address the 'Insecure' status to build user trust.
- Action 2: Simplify Contact Form: Remove unnecessary fields to reduce friction.
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