✨ NZGPTS UI Concepts

Three Bold Directions

Teaser demos exploring radically different UI/UX approaches for Wellington hospitality intelligence. From cinematic mood-based discovery to brutalist data storytelling.

🎯 What You're Testing

These are 5 standalone concept demos exploring radically different approaches to hospitality intelligence. Each serves a different strategic purpose: from B2C discovery to B2B dashboards, from documentary storytelling to mission-driven manifestos, and pure data art.

Goal: Experience the vibes, interactions, and emotional tone of each concept. Which aligns with NZGPTS's brand DNA? Which creates the response you want? Can elements be combined?

01

The Wellington Wanderer

B2C β€’ Cinematic β€’ Emotional

A mood-based quiz that discovers your Wellington hospitality persona. Think Japan's Infinite Personalities meets Wellington's unique character. Full-screen video, cinematic transitions, shareable results.

  • Immersive video backgrounds
  • Mood-driven question flow
  • Persona-based recommendations
  • Designed to be screenshot & shared
Experience the Journey β†’

Inspired by: Japan's Infinite Personalities, cinematic storytelling

02

The Operator's Edge

B2B β€’ Minimalist β€’ Data-Driven

A confidence-inspiring dashboard for hospitality owners. Bold typography, generous whitespace, fluid physics-based animations. Every scroll reveals undeniable truths from your data.

  • Gallery-like minimalist aesthetic
  • Interactive pain point correlator
  • Real-time sentiment analyzer
  • Smooth, premium motion design
See the Clarity β†’ ✨ Interactive Version β†’

Inspired by: Curveball, Elio, modern dashboard excellence

03

Welly's Kitchen Confidential

Industry β€’ Brutalist β€’ Documentary

A bold, confrontational interactive story that humanizes hospitality data. High-contrast visuals, scroll-triggered animations, horizontal timelines. It's a wake-up call, not a dashboard.

  • Experimental scroll-jacking
  • Gritty photojournalism aesthetic
  • GSAP-powered animations
  • Narrative-driven data viz
Enter the Story β†’

Inspired by: Untold, digital documentaries, brutalist design

04

The Hospo Manifesto

B2B β€’ Mission-Driven β€’ Policy-Maker

A defiant call to arms. Journey from problem to solution through color-shifting chapters, guided by a rolling "Resilience Indicator" orb. This isn't a reportβ€”it's a movement.

  • Scroll-triggered color transitions
  • Animated rolling orb indicator
  • Problem β†’ Solution narrative arc
  • Bold, confident typography
Join the Mission β†’

Inspired by: Unreasonable, mission-driven design

05

The Vicious Cycle

Data Art β€’ Brutalist β€’ Experimental

Pure interactive data sculpture. You're trapped in a rotating 3D-like loop where your scroll powers the very stress system we're describing. Progressive glitch effects intensify with each cycle. There is no escape.

  • 3D-like rotating nodes
  • Progressive glitch effects
  • Noise and blur intensification
  • Visceral, confrontational experience
Enter the Loop β†’

Inspired by: Untold, data sculpture, digital art

🎯 See These Concepts Applied to YOUR Content

Want to see how these aesthetics would look with your actual products? Check out these demos showing your real content styled in each approach:

πŸ“‹ Future Proof Quiz Wanderer aesthetic applied πŸ“Š Brand Report Results Operator's Edge aesthetic πŸ“¦ Package Landing Manifesto aesthetic applied

πŸ“ Feedback Questions

After testing each concept, consider: